In his 2009 book Capitalist Realism: Is There No Alternative?, Mark Fisher tries to wake us up to the atmosphere of capital in which we all move—an atmosphere so pervasive that we can barely see it, let alone critique or resist it. We are corralled into the role of atomized, individual consumer, even when we’re not actively buying something. Given the role we inhabit, it’s natural for us to try to solve injustice and inequity through our individual choices. This feels like a great idea, but unfortunately it doesn’t really work. “The problem is that the model of individual responsibility
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