We now exist in a structure where we are defined, in the context of capital, by our status as consumers. This is the power that is afforded us. We respond—giddily—by making decisions about taste and asserting them. We become obsessed with this thing, mega-fans of that. We act like our preferences matter, because that is the job late capitalism has given us. And here’s the funny thing—our choices and our preferences do matter, because something has to. Our selves are constructed from the shitty stuff of consumption, but we remain feeling people nonetheless. We feel things about people who don’t
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