Social media companies’ efforts so far have been woefully inadequate, not because they don’t know what to do, but because there has so far been little incentive for them to do it. With no sustained external pressure, most tech companies will likely continue to fail to act in proportion to the seriousness of the problem. To stop the truth killers from succeeding, we must get more serious about fighting the amplification of misinformation and disinformation, and for that we need to create more reason for both partisan and social media outlets to curb the role that they play in propagating
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