Total war requires sacrifice and good morale makes sacrifices acceptable, and therefore possible. The sacrifices included inconveniences in daily life. To contribute to the war effort, citizens across the country endured the “meatless days” during the week, the one “wheatless meal” every day. All these sacrifices were of course voluntary, completely voluntary—although Hoover’s Food Administration could effectively close businesses that did not “voluntarily” cooperate. And if someone chose to go for a drive in the country on a “gasless Sunday,” when people were “voluntarily” refraining from
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