Lucas Kohorst

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had collected a database on more than 5,200 computer equipment and software purchases by more than 700 Dutch businesses. For each purchase, Snijders had information on more than 300 aspects of the transaction—including several aspects of purchasing satisfaction such as whether the delivery was late or non-conforming, or whether the product had insufficient documentation.
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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