This diffusion of the rapture and Armageddon through print, film, and music introduced millions of Americans to the imagery of dispensationalism. But mass exposure through diverse media only hastened the incoherence of dispensational theology. Popularizers failed to ask how the media through which they articulated their faith shaped the meanings they conveyed. Like scholastic dispensationalists, who disregarded critical perspectives on their own hermeneutic assumptions, the producers and consumers of popular dispensationalism were oblivious to Marshall McLuhan’s diagnosis, “the medium is the
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