J Lippe

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People make the leap of hiring far too late. By hiring even a personal or digital assistant, as Clear did, you can immediately free up space for your 20 percent, which work is higher value and higher leverage than the 80 percent busy tasks. The longer you wait to get a Who, the slower your progress will be because you’ll be mired in the 80 percent. This not only keeps you split focused, but slows your mastery of the 20 percent.
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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