Here’s where it gets really interesting, though, when you dissect what Jimmy is explaining, and honestly, when you simply break down the core message of this book: despite the fact that all people are driven by their goals, and that we all form a level of proficiency in whatever we focus on, the counterintuitive truth is that massive ambitions are easier than average goals. In other words, 10x is easier than 2x. As Jimmy described, when you think exponentially, it’s no longer about the amount of effort you put in. Instead, it’s about where your effort is directed,
