J Lippe

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When you operate in the world of needs, you always have to rationalize and justify what you’re doing. You can’t simply do something because you want to. You may want a new house, or to go on a six-week vacation, or to chase some dream. Yet, if you’re operating based on need, you likely won’t do any of these things because they can be hard to rationalize.
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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