10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

Chapter Takeaways Society trains people to believe freedom and creativity are scarce resources to compete for. This is not true because money is a finite resource, while wealth is an infinite resource. When you choose freedom over security, then you embrace a life where you choose exactly what you want, rather than vying for what you think you need. Living a life based on intrinsic wants enables an abundance mindset that allows you to create the wealth and life you want, without needing to justify to anyone why you want what you want. Living a life based on external needs enables a scarcity mindset that causes you to compete for the limited resources you believe you need. People who live based on need feel they have to justify their actions so that others will accept them. You must make a choice here and now: Will you continue living in the “needing” world where you must compete for scarce resources and justify everything you do, or will you embrace the “wanting” world where you freely choose, create, and get what you want? You can only go 10x by embracing a purely wanting approach to life, because 10x isn’t inherently something anyone needs, but only something you can have if you choose the freedom to want and create it. Your Unique Ability is a central and core aspect of who you are, which can only be uncovered and developed by embracing what you most want. Your Unique Ability is the way in which you provide the most value for other people, which no one else could ever r...