10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

there are four levels you’ll evolve through as an entrepreneur if you continue going 10x to 10x, which this chapter will walk you through. The four levels are as follows: Level 1 to Level 2 Entrepreneurship: Level one entrepreneurship is being a rugged individual who either does everything themselves or micromanages the few Whos they have. Level two entrepreneurship is where you evolve beyond How-focused rugged individualism to Who-focused leadership, applying Who Not How in all areas of your life and business. Level 2 to Level 3 Entrepreneurship: Going from level two entrepreneurship of being a leader applying Who Not How to level three entrepreneurship means you’ve replaced yourself with better-fit leaders who run your Self-Managing Company. You’re now freed-up from the day-to-day operations to fully focus on exploring new possibilities, innovating the best 20 percent of what you’re now doing, expanding vision, and collaborating within your Unique Ability. Level 3 to Level 4 Entrepreneurship: Going from level three entrepreneurship of having a Self-Managing Company to level four entrepreneurship means everything happening around you, including in your business, operates as Self-Multiplying Unique Ability Teamwork. In a Self-Multiplying Unique Ability Team, all individuals are encouraged to continually and autonomously refine their own roles down to their 20 percent. All right-fit Whos embrace the freedom of being intrinsically motivated and transforming their Unique Abil...