Rob Clifton

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Your identity is fundamentally two things: it’s 1) the story or narrative you have for yourself, and it’s 2) the standards or commitments you hold for yourself.3 The scientific definition of identity is “a well-organized conception of the self, consisting of values and beliefs to which the individual is solidly committed.”4 Put simply, your identity as a person is what you’re most committed to. It’s the story about yourself you’re committed to, and it’s the personal standards you’re most committed to.
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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