“In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way to win is to race to the top. . . . The only way to be indispensable is to be different. . . . Expertise gives you enough insight to reinvent what everyone else assumes is the truth. . . . You can train yourself to matter. . . . You are not your résumé. You are your work.” — SETH GODIN35
