First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even absurd, amount of money to be paid for something that would ultimately be extreme play and transformational for you to do. Then you ask yourself these two questions: What specific value would I need to provide such that my Dream Check would be a no-brainer and extreme bargain for the person who would happily pay me? What would need to be true of my Unique Ability to be valuable enough that someone would see it as a no-brainer and
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