10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

Chapter Takeaways The public education system and traditional corporate structure are based on a quantitative and linear model of time, which is focused on busyness and effort, not flow, creativity, and results. To go 10x, you approach time qualitatively and non-linearly. Entertainers have different segments of time, which are optimized for helping them develop higher levels of mastery in their increasingly valuable performances. To go 10x, adopt an entertainer or performance model of time, which is focused on quality, not quantity. It’s also focused on you becoming 10x better in your craft, which involves hyper-focused days, preparation days, and recovery days. The more you go 10x, the more recovery and large blocks of open time for novelty, relaxation, fun, and connection are essential. Commit to scheduling Free Days throughout your week, month, and year. Choose the number of Free Days that scares you a little bit. You’ll be surprised that you achieve more and better results by doing less. Working less is essential to making more money and going 10x. Freeing yourself up is a purpose of your team, especially when you evolve to a self-managing company. You’ll never know how good your team is until you go away. Also, they’ll never know how good they can be until you let them manage themselves. Structure your week for high performance and flow. Stack and schedule similar activities like meetings on the same day. Only have meetings on various days of the week. Have several da...