10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

Chapter Takeaways Seemingly impossible goals are more practical than possible goals because impossible goals force you outside your current level of knowledge and assumptions. Very few pathways create 10x. With genuine reflection, a 10x target spotlights the few pathways—the high-leverage strategies and relationships—with extreme upside. 10x goals enable you to clearly identity the 20 percent of things and people in your life that are producing most of your results, and the 80 percent of things and people in your life that are holding you back. Going for 2x growth means you can keep 80 percent of your existing clients, roles, behaviors, and mindsets. Only minor tweaks are needed. Going for 10x growth means you must eliminate 80 percent of your existing clients, roles, behaviors, and mindsets. 10x requires a full-scale transformation of yourself as well as everyone and everything around you. 2x is linear—to continue growing requires more effort. It’s working harder, not smarter. It’s quantitatively focused—you’re just doing more of what you’re now doing without respect to quality, uniqueness, or transformation. 10x is non-linear—enormous growth does not require more effort, but often requires less, but better. It’s qualitatively focused—you’ve elevated your vision and focus such that you’re now transforming the value and impact of what you do for increasingly specific people. Every time you make a 10x jump, you do so by letting go of your current 80 percent and going deeper...