10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

To go 10x, you approach time qualitatively, not quantitatively. This is actually what Einstein’s relatively theories are based on and it’s a more accurate view of time than the outdated and mechanical Newtonian models. Newtonian time, which is inaccurate, views time as abstract, fixed, and linear—the past is behind us, the present is now, and the future is in front of us. Newtonian time also views time in absolute terms, meaning time is the same for everyone, everywhere, and in every situation. Twenty-four hours for you is the same as 24 hours for me.3 Einstein’s relativity theories of time, in addition to modern research in psychology and neuroscience, shatter Newtonian views of time, providing a much more compelling and transformational approach to time. Einstein time is subjective, qualitative, non-linear, and flexible, not fixed. Put simply, time is not the same from one situation to another, nor from one perspective to another.4 No two people are having the same experience of time. Twenty-four hours for me and 24 hours for you are not the same.