Being busy is staying at the surface. To find big ideas, you need lots of free time. But also, higher quality time. Lots of time where you’re rested, relaxed, and open. This is one fundamental reason why recovery is so essential. Your best and most innovative ideas will occur while you’re unplugged from the busyness of work and able to really expand and contract your thinking—going hyper-micro and hyper-macro—expanding the vision, coming up with new ideas, etc.
