This next concept is one Dan calls Always Be the Buyer.24 There is a fundamental and crucial distinction between what Dan calls a “Buyer” or a “Seller.” Being the Buyer means you have clear standards for yourself, and you know what you want. The opposite is being a Seller, where you’re desperate to be in a particular situation because you think you need it. As the Seller, you’ll twist yourself into uncomfortable shapes to be accepted. You’re unclear on and uncommitted to your intrinsically crafted standards. You continually lower or change your standards to “get the sale.” In every social
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