Rob Clifton

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The rewards for higher and unique quality aren’t linear, but exponential. 10x is easier than 2x. 10x is qualitative and takes you down a totally non-linear pathway of mastery and freedom. To go 10x requires committing fully to the 20 percent you most resonate with and eliminate everything that can’t or won’t go 10x with you. You quit everything that can’t go 10x from here, even if that means eliminating the best of what got you here.
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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