Rob Clifton

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10x requires letting go of increasing distractions. Every time you go 10x, you become more focused and less broad. You have higher ambitions with greater and deeper scope, requiring more and better of your attention. To make something 10x better involves deep, deep work. Innovation occurs as you break everything down and put it back together in a simpler, easier, and better form.
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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