The final risk of becoming great is not going 10x. If you’re not going 10x, then the best people will not be attracted to working with you. 2x isn’t exciting or motivating to the best Whos. If you go into 2x mode, you’ll be left with a lot of people working with you who simply want a job. They don’t want 10x transformation and growth. They certainly won’t be expanding their role and going above and beyond. They won’t have the trust in you as their leader or emotional commitment to their organization. They won’t go 10x beyond the call of duty. Instead, they’ll do as little as possible.
