This is a core Who Not How obstacle that causes many people to stumble, whether in real estate or any form of entrepreneurship—believing others can’t do your job for you. Also, believing your clients need you and only you to be the one manually performing the job. This is a myth born of fear and ignorance. When you test it, and let your Who take over and fully own the how, you re-train both yourself and your customers to see you and your work differently, and better. It becomes less about Whos doing it and more about the end result. Overtime, the 10x clients will love you for evolving and
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