Most people reach for just a little bit more—a promotion, a little more money, a new personal record. Going for incremental progress is a 2x mindset, which at a fundamental level means you’re continuing or maintaining what you’re already doing. You’re letting the past dictate what you do and how you do it. 2x is linear, meaning you’re striving to double output by doubling effort. Do more of the same, just faster and harder. 2x is exhausting and soul-defeating. It’s extremely difficult to put the pedal to the metal and grind away for inches of progress.
