If you were a school-age child in the United States, you started every morning by pledging allegiance to the flag, but what about adults? Mouthing the national anthem at the occasional baseball game, showing a passport at the border if you happen to travel, filing your taxes every April, voting every couple of years. By contrast, most Americans clicked the icon of their favored social media platform once, twice, dozens, or even hundreds of times every day. For half a century, intellectuals had criticized the displacement of civic identity by consumerism.26 Srinivasan flipped the script. Why
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