Wellness influencers and supplement shills are obsessed with purification. Intense sweating—with the added bonus of weight loss that may actually be dangerous dehydration—is super popular. People juice fast for days on “macronutrients” for a promised “metabolic reset.” They chug the magical lemon juice, maple syrup, cayenne pepper potion of the “Master Cleanse,” and, once released from the gross desire for ordinary food, are struck with light-headed reveries of quasi-spiritual freedom.
