What we didn’t realize until years later was that this whirlwind of marketing techniques and sales funnels functioned as a delivery system for the pieces of a disturbing historical puzzle we can now identify as “soft eugenics.” Modern yoga and wellness, which echoed with a kind of (now-depoliticized) body fascism that was over a century old, was being laundered through aspirational consumerism so that its sexist, racist, and violent implications were almost invisible.
