Alignment with the Why In the scenario I just described, part of the problem was that I didn’t align anyone with the why (the purpose) of the task. It’s pretty easy to forget, or not prioritize, doing something if you have no clue why you’re doing it. Repeat yourself and align the group with the importance of the task, and you’ll likely have a better result. If you can properly address the mission, the goal, the reason behind something, you will find a lot of passionate engineers will follow you to the end state of the journey.
