who tweeted about disc golf and cryptocurrency and Mike Cernovich—niche shit that I was into and knew annoyed a lot of people—I experienced a sudden surge in popularity pretty much overnight. The Tuesday it was announced I went to my oldest daughter’s school to do my usual book reading to her first-grade class. In the half hour or so I read to the kids I’d gained more than five thousand new followers on Twitter. I had friends sending me screenshots of the notification they received of the news on the ESPN app, and my phone was blowing up.