Our fourth campaign, #WhipIt,29 was a commercial partnership with Pantene focused on gender bias and women’s rights. Rappler commissioned a survey30 looking at how society perceived women31 in the Philippines and organized a women’s forum to launch an innovative advertising campaign. The online ripple reverberated globally when Facebook COO Sheryl Sandberg32 posted about the campaign, prompting Procter & Gamble, the makers of Pantene products, to announce that it would bring the Philippine-born campaign to the West.
Wow
