We used a simple tagline or slogan: “Ako ang Simula,” which means “I am the beginning.”9 In spirit, it means “Change begins with me.” We drew from universal messages. This one was inspired by an idea often credited to Mahatma Gandhi—“Be the change you want to see”—but it went all the way back to the ancient Greeks: Plutarch’s “What we achieve inwardly will change outward reality.”10
