The workings of the IAATW—and those of the more than century-old International Transport Workers’ Federation that has pivoted to support them—exemplify what Oli Mould would call an actually creative activity, as distinct from “creativity” under capitalism. In Against Creativity, Mould observes that jobs of all sorts now encourage their employees to be “creative,” which often translates to competitive flexibility, self-management, and individual assumption of risk. Meanwhile, even nominally anti-capitalist creative work, whether art, music, or slogans, is handily appropriated by the market.
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