Ed Morrison

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Capital, and an almost religious devotion to delivering steady earnings and earnings growth for investors—all of which made GE the most valuable and most admired corporation in the world—Jeff Immelt would attempt to take GE in a very different direction, one weaned off its growing dependence on financial services and the vicissitudes of Big Media and returned to its roots as a hub of technological innovation and industrial might.
Power Failure: The Rise and Fall of an American Icon
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