Ed Morrison

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He conceded that determining what businesses GE should be in at the executive level was a break with both Cordiner’s and Borch’s decentralized approach, which “sharpened our operating abilities” but failed miserably from a long-term-planning perspective. Under Jones’s concept, GE would use centralized planning tools—computers, for instance—to closely monitor the financial performance of the various divisions.
Power Failure: The Rise and Fall of an American Icon
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