Ed Morrison

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to bring Trian—a highly aggressive activist investor—under the GE tent? Was its support of Project Hubble worth the Sturm und Drang that the hedge fund later caused Jeff, John, and the staid GE board? And why, for the love of God, did Jeff stick to his desperate $2-a-share mantra for 2018 when he had to know there was no chance of GE achieving such results?
Power Failure: The Rise and Fall of an American Icon
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