presented Comstock with “half an idea” about how GE could implement Jeff’s inchoate thoughts about an environmental strategy across many, if not all, of the company’s product lines. “Comstock knew I always had my eye out for internal innovations that could be implemented horizontally,” he continued. Jeff wanted to grow GE’s revenues, which was not an easy thing for a company with revenue of around $150 billion already, in 2004. He also wanted GE, then 112 years old, to “look and act younger.”
