We are the adults in our children’s lives. We are the grown-ups. And as the parents who love them, we can help our children by limiting their choices. We can expand and protect their childhoods by not overloading them with the pseudochoices and the false power of so much stuff. And as companies spend billions trying to influence our children, we can say no. We can say no to entitlement and overwhelm, by saying yes to simplifying.
