Oli Mould would call an actually creative activity,70 as distinct from “creativity” under capitalism. In Against Creativity, Mould observes that jobs of all sorts now encourage their employees to be “creative,” which often translates to competitive flexibility, self-management, and individual assumption of risk. Meanwhile, even nominally anti-capitalist creative work, whether art, music, or slogans, is handily appropriated by the market. Mould writes that, in either case, creativity is not actually creative, because it merely “produces more of the same form of society.” If it makes progress,
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