To my mind, the solution was (and remains) simple. Social media is like a cat: it can tell if you’re only pretending to like it, and it will claw you. If you’re afraid of it, because you’re afraid of seeming like you don’t know what you’re doing, then you’re missing the point, which is that the entire platform is thousands of people all desperate to acknowledge that they have no idea what they are doing, revelling in the fact that expertise is just the end result of a long series of mistakes.
