Think big. If you’re working in a codebase that takes a day to build and deploy, it might be tempting to wish for incremental improvement. “This needs to take only half a day!” But go further than that. If you set a goal of 20-minute deploys, the teams pushing toward that goal have an incentive to have bigger, braver ideas. Maybe they’ll contemplate replacing the CI/CD system, or discarding a test framework that can never be compatible with that goal. Inspire people to get creative.
