The ministry of evangelization is an extraordinary opportunity of showing gratitude to Jesus by passing on His gospel of grace to others. However, the “conversion by concussion” method, with one sledgehammer blow of the Bible after another, betrays a basic disrespect for the dignity of the other and is utterly alien to the gospel imperative to bear witness. To evangelize a person is to say to him or her, You, too, are loved by God in the Lord Jesus.