However, the “conversion by concussion” method, with one sledgehammer blow of the Bible after another, betrays a basic disrespect for the dignity of the other and is utterly alien to the gospel imperative to bear witness. To evangelize a person is to say to him or her, You, too, are loved by God in the Lord Jesus. And not only to say it but to really think it and relate it to the man or woman so they can sense it. This is what it means to announce the Good News. But that becomes possible only by offering the person your friendship—a friendship that is real, unselfish, without condescension,
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