Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

the students’ evaluations had almost nothing at all to do with the experts’ evaluations. This is reminiscent of Schooler’s experiments that I described in the Van Riper story, in which introspection destroyed people’s ability to solve insight problems. By making people think about jam, Wilson and Schooler turned them into jam idiots.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.