Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

The part of our brain that leaps to conclusions like this is called the adaptive unconscious,

Our unconscious is a powerful force. But it’s fallible.

Do I want to see this person again? And to answer that, we don’t need an entire evening. We really need only a few minutes. Velma,

Your brain has a part (the left hemisphere) that thinks in words, and a part (the right hemisphere) that thinks in pictures,

they spend years analyzing their unconscious with the help of a trained therapist until they begin to get a sense of how their mind works.

Whenever we have something that we are good at—something we care about—that experience and passion fundamentally change the nature of our first impressions.