Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.

what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act—and how well we think and act on the spur of the moment—are a lot more susceptible to outside influences than we realize.