Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

Gottman doesn’t waste any time asking husbands and wives point-blank questions about the state of their marriage. They might lie or feel awkward or, more important, they might not know the truth. They may be so deeply mired—or so happily ensconced—in their relationship that they have no perspective on how it works. “Couples simply aren’t aware of how they sound,”

Snap judgments are, first of all, enormously quick: they rely on the thinnest slices of experience. But they are also unconscious.

“Out of all the research that we’ve done with top players, we haven’t found a single player who is consistent in knowing and explaining exactly what he does,”