Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

being able to act intelligently and instinctively in the moment is possible only after a long and rigorous course of education and experience.

ineffable,

maestros’

The key to good decision making is not knowledge. It is understanding.

In other words, if you have to make a decision, you’ve got to take your time and think about it first. Otherwise, you’ll make the wrong choice. Right? Not quite.

On straightforward choices, deliberate analysis is best.

“When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.”

inundated

And those qualities can’t be measured with formal tests and statistics. They can be measured only by exercising judgment,