Texture, for instance. What does that mean? We may never have thought about the texture of any jam before, and we certainly don’t understand what texture means, and texture may be something that we actually, on a deep level, don’t particularly care much about. But now the idea of texture has been planted in our mind, and we think about it and decide that, well, the texture does seem a little strange, and in fact maybe we don’t like this jam after all.
