It began to appear in films and television commercials, and from there its profile built and grew and blossomed. By the end of the 1990s, sales were growing 50 to 70 percent annually, and the people at Herman Miller suddenly realized that what they had on their hands was the best-selling chair in the history of the company. Before long, there was no office chair as widely imitated as the Aeron. Everyone wanted to make a chair that looked like the exoskeleton of a giant prehistoric insect. And what are the aesthetic scores today? The Aeron is now an 8. What once was ugly has become beautiful.
