Start-up Factory: Haier's RenDanHeYi model and the end of management as we know it

by Joost Minnaar

That, and the corporate desire for all units to face the market, inspired Haier to replace its siloed SBU structure with a team-based organisational model called Zi Zhu Jing Ying Ti (pronounce at your own risk) or ZZJYT.